Get to know Will Franklin
President of Franklin Strategy Group

Will Franklin

Before founding Franklin Strategy Group, Will served as Director of New Media & Research at Texans for Rick Perry. He guided a team that crafted online messaging, directed online fundraising, and engaged supporters in grassroots efforts for Texas Governor Rick Perry’s 2010 re-election campaign.

Will created the vast majority of Governor Rick Perry’s reelection campaign web videos in both the primary campaign and the general election. Will also created most written and video content for WashingtonKay.com, LiberalBill.com, and RickPerry.org. Will designed social media training for “Team Perry” staffers, and created the successful “Perry Blogger Summit” and other blogger outreach and training programs with hundreds in attendance. Will managed the Governor Perry Facebook account, the @GovPerry2010 Twitter account, and is also credited with getting @GovernorPerry addicted to “tweeter.”

In December of 2004, Will began writing at the award-winning WILLisms.com, still “the Classiest Blog Around.” To date, WILLisms.com has received more than 2.9 million visits and 4.5 million page views. It has been referenced on every major cable news network and linked by top news websites around the world.

Will has presented to numerous groups, including the American Marketing Association, Americans for Prosperity, Wallbuilders, and others, about the power of social media in politics.

Will graduated from the University of Texas at Austin with a B.A. in Government/History, and later, from the University of Houston with a Master’s Degree in Political Science (Public Policy/American Government/Comparative Politics).

Will has a wife named Kristel and a Weimaraner named Heidi. They live in Austin.

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